Toyota Motor Corporation is a Japanese automotive manufacturer based in Toyota, Aichi, Japan. In 2013 consisted of the lands of 333.498 employees around the world and, since January 2014, the company revenue by four largest in the world. Toyota was the largest automaker in 2012. In July of that year, the company reported production of 200 million of its car. Toyota is the first automaker in the world to produce vehicles more than 10 million annually. Was the case in 2012, according to ICA, and in 2013 according to company data. From July 2014, Toyota was the largest organized in Japan by market capitalization and income.
The company was founded by Kiichiro Toyoda in 1937 as a spinoff father’s company Toyota Industries to create automobiles. Three years earlier, in 1934, still a department of Toyota Industries, is building its first product Type A engine and in 1936 its first car rides AA Toyota. Toyota Motor Corporation produces cars under 5 brands, including Toyota, Hino, Lexus, Ranz, and Scion brand. It has a 51.2% stake in Daihatsu, 16.66% stake in Fuji Heavy Industries, a 5.9% stake in Isuzu, and 0.27% stake in Tesla and two joint ventures in China (ba Toyota and Sichuan FAW Toyota Motor), one in India (Toyota Kirloskar), one in the Czech Republic (TPCA), and with several “non-automotive”. TMC is part of the Toyota Group, one of the largest conglomerates in the world.
Toyota Corporate Governance
Toyota is headquartered in Toyota City, Aichi. The headquarters of Toyota in the three-Toyota. Since 2006 central office has the “Toyopet” Toyota and the words “Toyota Motor” logo. Toyota Technical Center, a building a 14-story and Honsha floor, floor of Toyota’s involvement in the production and it was called the second plant Koromo, are adjacent to each other in the vicinity of the headquarters. Vinod Jacob of The Hindu describes the headquarters building as “modest ‘. In 2013 the company reported that Akio Toyoda had difficulty retaining foreign workers at the headquarters because of the lack of city services. His office located in Tokyo Bunkyo, Tokyo. It is headquartered in Nagoya Nakamura-ku, Nagoya. In addition to car manufacturing, Toyota provides financial services through its division Toyota Financial Services and builds robots.
In 1981, Toyota Motor Co., Ltd. announced plans to meet its sales agency of Toyota Motor Sales Co., Ltd. Since 1950, the two entities exist as different companies, because the requirement to rebuild Japan after the war. Shoichiro Toyoda, chairman of Toyota Motor Sales, in preparation for the consummation of the merger that took place in 1982, Shoichiro, then succeeded his uncle, Eiji as President of the combined organization known as the Toyota Motor Corporation. On June 14, 2013, Toyota Motor Corp. announced the appointment of the external; the first meeting for the corporation came after the approval of the general shareholders meeting on the same day. In addition, Vice President Takeshi Uchiyamada chairman Fujio Cho, from the last honorary president, and Toyoda remains in office as President.
Toyota publicly traded on the Tokyo, Osaka, Nagoya, Fukuoka and Sapporo exchanges under company code tyo: 7203. In addition, Toyota is on the Stock Exchange in New York organized under foreign NYSE: TM and London Stock Exchange LSE: TYT. Toyota has sold in Japan since 1949 and internationally since 1999. As reported in its consolidated financial statements, Toyota has 540 consolidated subsidiaries and 226 affiliates.
Toyota Logo and Brand
In 1936, Toyota entered the car passenger market with its Model AA and held a competition to create a new logo emphasizing speed line its new product. After receiving 27,000 entries, one is selected and resulting change its nickname of “Toyota” in the name “Toyoda” family. Believed to be the new name better, and count eight strokes Japanese language is associated with wealth and luck. The original logo is no longer in their cars, but you live in a sign of corporate used in Japan. However, no guidelines existed for the use of the mark, to “Toyota”, which was used in the world, led to fluctuations in their marketing campaigns around the world.
To remedy this, Toyota unveiled the new logo October 1989 to celebrate 50 years of the company, and to differentiate it from the luxury brand Lexus brand new. The logo made its debut in the 1989 Toyota Celsior and recognition around the world. The Vals three new logo combine to form the letter “T”, which means Toyota. The superposition of the two Vals perpendicular within the larger elliptical represent the help and trust relationship between the customer and the company, and the large elliptical surrounds the inner two Vals represent “the increased global Toyota unlimited future.” The new logo began to appear on all printed materials, advertisements, dealer signs, and the cars themselves 1990.
Toyota is one of the largest companies to push hybrid electric cars on the market’s first commercially mass produce and sell the vehicles, and the introduction of Toyota Prius in 1997. The company eventually began to offer this option in the main small cars like Camry and later Lexus division, some hybrid vehicles. Labeling technology that Toyota cars as “Hybrid Synergy Drive” and Lexus versions as “Lexus Hybrid Drive”.
In December 2013, Toyota Motors Corporation sells 24 hybrid models of Toyota and Lexus and a plug-in hybrid in about 80 districts around the world, and the automaker plans to introduce 15 new hybrid models by the end of 2015. the Prius liftback is the best selling uphethiloli- electric hybrid in the world, and sales of affected units 3 million since its launch in 1997 until June 2013. in the United States the largest hybrid car market in the world, TMC and the second, and more than 2 million hybrids TMC sold until August 2013, which represents 70% of American hybrid market. The Prius Liftback ranks as the best-selling hybrid car in the US market, and published million milestone in April 2011.
Of Appeal of the Toyota Prius in Japan reached the 1 million mark in August 2011 and 2 million mark was reached in October 2012. In December 2013, Japan the size of the market hybrid Toyota, and 2.814 million in Toyota and Lexus hybrids sold, followed by the US 2.302.000 units. Europe sales of 500,000 were published in December 2012 and December 2013, TMC hybrid sales totaled 646,600 units.
In addition to the three generations of Prius Liftback, Toyota Camry Hybrid includes (first and second generation), Toyota Highlander Hybrid (Kluger Hybrid in Japan), Toyota Hybrid Avalon, Toyota Lauris hybrid, Toyota Yaris Hybrid (Europe only) with the following models only sold in Japan: hybrid Alphard / Vellfire hybrid, System hybrid, Toyota Sai, Toyota Harrier and Toyota Crown hybrid. Toyota launched hybrid versions of the Corolla Axio sedan and station wagon Corolla Fielder in Japan in August 2013. Both cars are equipped with 1.5 liter hybrid system similar to that used in the Toyota Prius c.
Plug-in hybrid electric vehicle project of Toyota began in 2007, and essays by a car on the road, for example in France and the UK in 2008 Toyota made cars to show 600 plug-in Prius rental cars and government customers. 230 were handed over to Japan from late December 2009, 125 models launched in the US in units Early in 2010, and in 200-18 European countries in 2010 France, UK and Germany had the largest fleets of 150 to pave. Canada, China, Australia, and New Zealand contribute to the process of global demonstration.
The production version of the Toyota Prius Plug-in Hybrid was launched in Japan in January 2012, followed by the United States in late February, and deliveries began in Europe in late June 2012. A total of 32,700 Prius PHV sold worldwide through March 2013. The leader of the United States market, with 15,103 units sold, followed by Japan with 12,600 units, and Europe, 4,908 units sold in March 2013. in March 2013, the Toyota Prius PHV is the plug-in second best hybrid sales after Chevrolet this country. The first generation Toyota RAV4 EV was leased in the United States from 1997-2003, at the request of employers, many units were sold after stopping the car. A total of 1,484 were leased and / or sold in California meet Carb state authority for zero-emission vehicle. In mid-2012, there were almost 500 units still in use.
In May 2010, Toyota launched a collaboration with Tesla Motors to build electric cars. Toyota agreed to buy $ 50 million common stock following the closing of initial public offering expected Tesla Tesla. Toyota, with the help of Tesla, a 35 RAV4 mutation for demonstration and evaluation program which ran until 2011. Lithium metal-oxide battery and other power train components were supplied by Tesla Motors.
The Toyota RAV4 EV Concept was released in September 2012. The Toyota RAV4 EV is assembled at the Toyota plant in Woodstock, Ontario, including the regular gasoline version. Tesla is building electric propulsion system its plant in Tesla factory in Fremont, California, and send it to Canada. The RAV4 EV is sold only in California, starting with the Bay of San Francisco, Los Angeles / Orange County and San Diego. Production will be limited to 2600 during the first three years. At March 31, 2013, a total of 402 RAV4 EVs were sold in the US
A prototype Toyota IQ EV (Scion IQ EV in the US) was exhibited in Geneva Motor Show 2011. Scion IQ EV is the successor to the FT-EV II as electric vehicle based on the Toyota IQ chassis. Toyota produced three generations of the car FT-EV concept, and EV IQ production version of these concepts, include skills in technology and design three models. The exterior of the production version is based on the Concept FT-EV III shown at the 2011 Tokyo Motor Show.
In 2002, Toyota began the development and demonstration to test Toyota FCHV, a hydrogen production of fuel cell hybrid vehicle-based SUV Toyota Highlander. Toyota FCHV built bus-based low-floor bus Hino Blue Ribbon City. Toyota has built several prototypes / concepts FCHV since 1997, including the Toyota FCHV-1, the FCHV-2, the FCHV-3, the FCHV-4, and Toyota FCHV-Adv. The fuel cell concept car Toyota FCV-R was unveiled at the 2011 Tokyo Motor Show. The FCV-R sedan sleeps four and has a fuel cell, which includes a high pressure hydrogen tank 70 now, which can offer a range of 435 miles (700 km) under the Japanese JC08 cycle test. Toyota said the planned launch vehicle in about 2,015.
Since 2009, Toyota officially lists approximately 70 different models sold under its namesake brand, including sedans, coupes, vans, trucks, hybrids, and crossovers. Many of these models are produced as the sedan, from the subcompact Toyota Yaris compact Corolla, Camry mid-size and full-size Avalon. Evans include Pre / System, Sienna, and others. Cars are several minorities like the XB and TC, sold under the Scion brand. Crossovers ranging from compact Toyota Matrix and RAV4, are not to be feared and medium Kluger / Highlander. Toyota SUV ranging from midsize 4Runner full Land Cruiser. Results SUV include Museo del Prado, FJ Cruiser, Fortuner, and Sequoia.
Toyota truck entered the market in 1947 and SB that only sold in limited Japanese and Asian markets. It followed in 1954 by RK (1959 Stout) and in 1968 by the Hilux compact. With continuous improvement, Hilux became famous for an extremely reliable and, most of these trucks since early as 1970 are still on the road today, some with more than 300,000. Extended versions and cabin crew these small carriers eventually added and Toyota continues to produce different names depending on the market today.
Toyota non-automotive Activities
Toyota is a small shareholder Mitsubishi Aircraft Corporation, the investment of US $ 67.2 million in the new company brings Mitsubishi Regional Jet, scheduled for first deliveries in 2013 Toyota also has studied the market share of general aviation and the agreement combination of up to produce proof of concept aircraft, the taa- 1, in 2002. Toyota is supporter of Family Education Program Toyota, and the National Center for Family Literacy, which helps members of society, poor education, United Black College Fund and the Centre National Underground Railroad Freedom, among others. Toyota created the Toyota USA Foundation. Toyota and gave his Kaizen management training for charities like the Food Bank for New York City to improve services to the poor.
Toyota created the Toyota Technological Institute in 1981 as dim Toyoda had planned to establish a university as soon as he and Toyota was a success. Toyota Technological Institute established the Toyota Technological Institute at Chicago in 2003. Toyota is supporter Expectations, Toyota Youth Scholarship Program for Understanding Summer Exchange, the Toyota International Teacher Program, Toyota TAPESTRY, Toyota Toyota Community Scholars Program Driving (scholarships for high school students), -America Hispanic Chamber of the United States Practices Trade Program, and Toyota funded scholarships. He has contributed to many local educational scholarships for the University of Kentucky, Indiana, and others.
In 2004, Toyota introduced its robot to play the trumpet. Toyota has been developing one of the robots to care for the elderly, manufacturing, and entertainment. An example of Toyota’s involvement in robotics for the elderly man brain machine interface. Designed for the use of wheelchairs, which “allows a person to control an electric wheelchair accurate, near real-time” mind. They thought controls allow a wheelchair to go to the left, right, and forward with a pass thought and movement of just 125 milliseconds. Toyota played a role in the development of the first Kirobo ‘robot Astronaut’ in the world.
Marketing efforts of Toyota in North America focused on highlighting the experience of a good car ownership and quality. Ownership experience has been the target of slogans like “You asked for it! You got it!” (1975-1979): “Oh, what a feeling!” (1979 – September 1985 in the US), “Who could ask for more?” (September 1985-1989), “I love what you’re doing to me, Toyota!” (1989-1997), “Everyday” (1997-2001) “,” feel! “(2001-2004),” Moving Forward “(2004-2012), and ‘Let’s Go” (2012-present).
In Japan, Toyota currently maintains a private dealer sales channels. The first sales channel established in 1946 as the “Store Toyota” sells a large luxury sedans like the Toyota Century and the Toyota Corona. In 1955, “Store Toyopet” came originally intended to sell Toyota Toyopet Crown and Toyoace truck. Toyota dealer and operated business that Toyota Diesel Shop from 1957-1988, which sold several trading platforms trucks, buses, and forklifts, as Toyota Dyna and Toyota Coaster. Products sold Hino Hino certain areas and participated in Toyota Diesel Store after Toyota acquired the company in 1967. Since 1980, the Diesel store and sold the Starlet, Corolla, Corona, Corona Vista and installed with diesel engines. When Toyota Diesel Store dissolved, commercial products divided between the Toyota Toyopet Store and Store.
Toyota Company Strategy
Toyota management philosophy has evolved since the origins of the company and it seems that the word “Manufacturing Lean” and the lean production, which played a decisive role in the development. Toyota values of management and business methods are collectively known as the Toyota Way. In April 2001, Toyota adopted the “Toyota Way 2001”, an expression of moral values and all Toyota employees to accept. Under two headings Respect for People Improvement Continuous, Toyota summarizes its values and behavior patterns with the five principles.