The Mercedes-Benz B-Class is a compact luxury car introduced by the German automaker Mercedes-Benz. It is basically an enlarged A-Class to keep some of the engines, but other stronger ones available. It has the same basic suspension system. Like A-Class, and unlike any other car Mercedes builds or has built, the Mercedes-Benz B-Class is a front wheel drive car. Mercedes-Benz describes the Mercedes-Benz B-Class Compact Sports Tourer instead of a hatchback or multi-purpose vehicle, like its model R-Class, called a Grand Sports Tourer.
Mercedes-Benz B-Class 1st Generation (T 245, 2005-2011)
The Mercedes-Benz B-Class was introduced in March 2005. It was released in Europe in late spring of 2005 and Canada in the fall of 2005 Japanese model was launched on 1 January 2006. The Mercedes-Benz B-Class has a two-box design: the box for the drivetrain and the other passengers and luggage compartments. The B-Class gains much of its volume in a comparatively large interior through its height, a configuration that makes most of the footprint of the vehicle.
As evolved from even smaller Mercedes-Benz B-Class, the car originally intended to be battery-powered version that will meet from to remove the zero-emissions California’s authority. The idea of the The sandwich floor structure of the car down when the batteries were to go stored in the B-Class.
Mercedes-Benz B-Class 2nd Generation (W246, 2011-present)
The second generation Mercedes-Benz B-Class and shares its platform and the A-Class, the third-generation model that debuted in 2012. Unlike the first generation Mercedes-Benz B-Class, instead he is able to share engines and parts associated with larger models the Mercedes range, although the mounted transversely , an initiative aimed at reducing overall costs.
In July 2011, Daimler AG released more details about the second generation Mercedes-Benz B-Class, called the W246. The entry level, B180 petrol-powered uses a 122 hp M270 1.6 four-cylinder B200 powered by the same 1.6 as B180 but pushed to 156 hp. A diesel version, B180 CDI uses the OM651 1.8 common rail diesel, the engine will be mounted transversally for the first time, and the B200 CDI uses the same engine but the power raised to 136 hp.
The Mercedes-Benz B-Class was unveiled in Frankfurt International Motor Show 2011. The European model went on sale in November 2011. Early models include B 180, B 200, B 200 CDI. B 160 CDI, B 180 CDI BlueEFFICIENCY Edition, B 220 4MATIC available to order from July 2013 and arrive at dealerships in September 2013 (B 160 CDI in September). Deliveries of B 220 CDI began in March 2014.
Japan models went on sale 2012-04-25. Early models include the B 180 Blue EFFICIENCY, B 180 BlueEFFICIENCY Sports. B 250 BlueEFFICIENCY added on 2013-02-26. Sales in Japan were affected by the fact that he did not keep up with the Japanese Government dimension regulations which meant that Japanese consumers were subjected to an annual driving a larger vehicle. Mercedes-Benz B-Class 220 4MATIC Blue EFFICIENCY was unveiled in 2013 Geneva Motor Show.
Mercedes-Benz B-Class Marketing
As part of the Mercedes-Benz B-Class product launch campaign began to launch Christmas 2011 print, online and on TV, with emphasis on contour PREVENTION ASSIST feature B-Class vehicles. The 45-second and 30 second versions of the commercial TV ran between 7 November and 31 December. The TV commercial shows the driver of the B-Class is distracted boy with it on his eyes, who is running on the side of the road while eating ice cream.
Because of this, the driver fails to see another road in front of him. Fortunately, there is nothing escapes. Eagle eye of the safety system It is a sign of alert in time and step in to provide extra braking assistance. All ends well, except that the boy cream flows into a pillar. 6 ads in print appeared between 26 October and 23 December, using the series of four motifs. In the printed ads, the car itself is shown in polar silver metallic paintwork against a representative of a state of an urban street scene.
In addition, campaign includes an interactive web special, which already has been online since 25 August wherein the principal users become familiar with the new B-Class. Three online activities are consistent with pre-roll ads many platforms. As part of the 2012 Mercedes-Benz B-Class product launch, a TV commercial titled ‘Thanks, Airbag’ was produced.