The Audi AG is a German automobile manufacturer that engineers, designs,manufactures, markets and the distributes automobiles. Audi oversees operations worldwide from its headquarters in Ingolstadt, Bavaria, Germany. Audi brand produced in nine production plants worldwide. Audi has a majority ownership (99.55%) subsidiary of the Volkswagen Group since 1966, following a phased purchase of Audi AG predecessor, Auto Union, Daimler-Benz. Volkswagen relaunched the Audi brand with the 1965 introduction of the Audi F103 series.
The company name is based on the Latin translation of the surname of the founder August Horch. “Horch” which means “hear” in German, becomes “Audi” in Latin. The four rings of the Audi logo represent each of the four car companies that banded together to create the predecessor company Audi, Auto Union. The slogan of Audi’s Vorsprung durch Technik, meaning “Progress through Technology”. Recently in the United States, Audi has updated the motto “Truth in Engineering”. Audi is a member of automakers German “Big 3” luxury, along with BMW and Mercedes-Benz, which are the three best selling manufacturers of luxury cars in the world
Originally, in 1885, the Wanderer automobile company was established, then became a branch of Audi AG. Another company, NSU, which also later merged with Audi, was founded during this time, and then supplies the four-wheel chassis Gottlieb Daimler. On November 14, 1899, August Horch (1868-1951) established the company A. Horch & Cie., In the Ehrenfeld district of Cologne. Three years later, in 1902 he moved his company to Reichenbach im Vogtland. In May, 10 1904 August Horch founded & Cie. Motorwagenwerke AG, a corporation in Zwickau (Sachsen). After troubles with the CFO Horch, August Horch left Motorwagenwerke and founded in Zwickau the July 16, 1909, his second company, the August Horch Automobilwerke GmbH. His former teammates sued him for trademark violation. The German Reichsgericht (Supreme Court) in Leipzig, finally determined that the Horch brand belonged to his former company.
Audi produces 100% galvanized vehicles to prevent corrosion, and was the first mass-market vehicle to do so, following the introduction of the process by Porsche, c. 1975. Together with other protective measures, the zinc coating of the whole body has proved very effective in preventing oxidation. Durability resulting body even surpassed Audi’s own expectations, causing the manufacturer to extend its original 10-year warranty against corrosion perforation currently 12 years (except for bodies aluminum will not rust).
Audi introduced a new series of vehicles in the mid-1990s and continues with new technology and high performance. An aluminum car moved forward by Audi, and in 1994 the Audi A8 was launched, introducing technology aluminum space frame, which reduces weight and improves torsional rigidity compared to a conventional steel frame. Before that effort, Audi used examples of the Type 44 chassis made of aluminum as test for the art. The disadvantage of the aluminum is that it is very expensive to repair and requires specialized aluminum workshop.
In all models post-era Volkswagen, Audi has steadfastly refused to adopt the traditional rear-wheel drive layout favored by its two main rivals Mercedes-Benz and BMW, either in favor of front- or all-wheel drive. Most of the Audi lineup in the United States has all-wheel drive standard on most of their expensive vehicles, in contrast to Mercedes-Benz and BMW whose training is all-wheel drive as an option. BMW does not offer all the wheels of their cars V8-powered until the BMW 7 Series 2010 and 2011 BMW 5 Series, while the Audi A8 has all wheel available / standard since the early 1990. As for high-performance variants, the Audi S and RS models have always had all wheel, unlike its rivals BMW and Mercedes-Benz AMG M whose cars are rear wheel drive only. Audi has recently applied the quattro badge to models like the A3 and TT which do not use the Torsen-based as in previous years with a mechanical center differential system, but with the AWD system electro-mechanical clutch Haldex clutch.
Audi Electric Vehicles
Audi is planning an alliance with the Japanese electronic giant Sanyo to develop a pilot hybrid electric project for the Volkswagen Group. The alliance could result in Sanyo batteries and other electronic components used in future models of the Volkswagen Group. Electric Vehicle Concept unveiled to date include the Audi A1 Sportback Concept, Audi A4 TDI Concept E, and all-electric Audi e-tron Concept Supercar
Audi has competed in various forms of motorsports. Audi tradition in motorsport began with their former company Auto Union in the 1930s In the 1990s, Audi found success in the Touring and Super Touring categories of motor racing after success in circuit racing in North America .
In 1980, Audi Quattro launched a four-wheel drive (4WD) turbocharged car that went on to win rallies and races worldwide. It is considered one of the most important rally cars of all time, because it was one of the first to benefit from the rules then recently changed allowing the use of traction to all four wheels in racing competition. Many critics questioned the viability of corridors four-wheel drive, thought it was too heavy and complex, yet the Quattro was to become a successful car. Leading its first rally went off the road, has however the rally world had served 4WD was the future. The Quattro went on to achieve great success in the World Rally Championship. He won the 1983 and drivers 1984 ‘titles, and brought Audi manufacturers title in 1982 and 1984.
In the 2005 24 Hours of Le Mans, Champion Racing entered two R8s, along with an Audi R8 Audi PlayStation Team Oreca. The Audi R8 received a narrower air inlet restrictor, reducing power, and an additional 50 kilograms (110 pounds) of weight compared to the newer LMP1 chassis. On average, the R8s were about 2-3 seconds of pace compared to the Pescarolo-Judd. But with a team of excellent drivers and experience, both Champion R8s were able to take first and third, while the Oreca team was fourth. The winning team was also the first American team to win Le Mans since the Gulf Ford GT in 1967. This also ends the long era of the R8; however, its replacement in 2006, called the Audi R10 TDI, was unveiled on December 13, 2005.
The Audi emblem is four overlapping rings that represent the four brands of Auto Union. The Audi emblem symbolizes the fusion of Audi with DKW, Horch and Wanderer: the first ring on the left represents Audi, the second represents DKW, third is Horch, and the fourth and last ring Wanderer. Its similarity to the Olympic rings caused the International Olympic Committee to sue Audi in the International Court of Trademarks in 1995, to those who are perishing. As part of the celebration of the centenary of Audi in 2009, the company has updated logo, change the font to left-aligned Audi Type, and altering the shading of the overlapping rings. The revised logo was designed by Rayan Abdullah.
Audi has developed a concept of Corporate sound with Audi Sound Studio Corporate designed to produce sound. The project began with Sound Corporate Sound agency Klanger-finder GmbH & Co KG and s12 GmbH. Audio samples were created in Klanger finder sound studio in Stuttgart, becoming part of the collection of Audi Sound Studio. Other components include Audi Sound Studio Music Brand Pool, La Voz Brand. Audi also developed Sound Branding Toolkit including certain instruments, sound themes, rhythm and sounds car everything is supposed to reflect the sound character AUDI.
Audi AG Today
Audi sales grew strongly in the 2000s, with deliveries to customers increased from 653,000 in 2000 to 1,003,000 in 2008. The largest increases in sales came from Eastern Europe (+ 19.3%), Africa (+ 17.2%) and the Middle East (+ 58.5%). In particular, China has become a key market, representing 108,000 to 705,000 vehicles delivered in the first three quarters of 2009. One of the factors of its popularity in China is that Audi has become the car of choice for purchase by the Chinese government officials, and government purchases account for 20% of its sales in china. In late 2009, operating profit Audi 1.17 million ($1.85 million) € become the largest contributor to nine months operating profit of parents Volkswagen Group of € 1.5 billion, while the other group brands such as Bentley and SEAT had suffered considerable losses.
May 2011 saw record sales of Audi of America with the Audi A7 and Audi A3 TDI Clean Diesel. In May 2012, Audi recorded a 10% increase in sales-408 units to 480 in the past year. Audi produces vehicles in seven plants worldwide, some of which are shared with other brands of VW Group although many subsets such as engines and transmissions are manufactured in other plants of the Volkswagen Group.
In September 2012, Audi announced the construction of its first US manufacturing plant in Puebla, Mexico. This plant is expected to be operational in 2016 and produce second generation Audi Q5. From 2002-2003, Audi Audi Brand Group, a subdivision of the Automotive Division of Volkswagen Group consisting of Audi, SEAT and Lamborghini, which focuses on sporting values, product vehicles and performance addressed marques’ being under the higher responsibility of the Audi brand. In 2014 Audi UK falsely claimed that the Audi A7, Audi A8 and Audi R8 were the Euro NCAP safety test, all achieving five out of five stars.